Social Media Basics For Musicians and Bands
In this article we will cover how to develop as a craftsman for certain online media essentials.
Assuming that you're simply beginning, this is for you! Online media can overpower. There are
SO MANY stages out there it can get befuddling on where to try and begin. The key is to simply begin!
Making a muddled move and pushing ahead is superior to remaining in one spot. Keep in mind,
improvement over great! We should go over a few web-based media fundamentals for artists and
groups.
Tip #1: Stay Focused
Before you begin attempting to become social, it's ideal to pick which stage you will zero in on
developing. I don't prescribe attempting to grow 4 distinct stages all at once. Chances are you will be
overpowered and the stages won't really stand out enough to be noticed; they need to develop rapidly.
Choose 1 or 2 stages to begin.
Choosing which stage to pick is basic. What kind of content do you appreciate making most?
On the off chance that it's a video, TikTok or Youtube is most likely awesome for you.
In the event that it's pictures, posts, and a couple of recordings to a great extent perhaps
Instagram or Facebook is ideal.
Consider your objective fan base too:
Assuming that your fan base is essentially the more youthful age (under 25) TikTok is
the go to.
Instagram is more famous for the 18-35 age range.
Assuming you have an expansive scope of fans, Facebook or Youtube may be the
better choice.
Whatever platform(s) you pick, keep fixed on developing them 1 or 2 all at once. Get familiar with the
favored approaches to posting on that stage, the times that work best, and the right hashtags to utilize!
This will assist you with developing as a craftsman via web-based media.
Tip #2: Be Consistent With Your Content
Now we are going to dive into creating your content. I don’t mean designing fancy images and making
nice videos – I mean the meat and potatoes of what you are going to post. When it comes to social
media basics for musicians and bands, this can be one of the most important points.
Choose Your Categories
The first thing to do to get a handle on your socials (see what I did there) is to first choose what
you are going to post about.
Choose 4-6 categories that are going to be your core content.
Consistency is key for content creation, and having your categories picked out makes deciding
what to post MUCH easier.
How Do I Pick My Categories?
This is going to be a huge part of your social presence and branding. Ask yourself – How do I
want to show up on social media?
People LOVE connection. It’s ultimately what is going to turn listeners into fans, and fans into
die-hard fans.
Choose things that you are going to love posting about!
So for example – You are a country artist who loves dogs, fishing, cooking, and travelling. Use those
as your categories!
Dogs
Fishing
Cooking
Travel
Music
Now you have essentially created your persona, which will help with creating your brand!
Why Do We Choose 4-6 Categories?
Maybe you are so busy playing shows and creating in the studio that music can take up the places of
two categories.
Likewise, maybe you don’t play live or have as many music based things to post about. Or maybe you
are passionate about so many things you want to incorporate more of your personal life into your brand.
Just do what feels best for you. Trust your gut and intuition here – trust your gut and intuition always!
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