Song Pitching Websites

 If you’re an independent artist who is looking to grow their following, there are plenty of effective ways to do so. Dropping a full length album out of the blue is not one of them. (Unless you have a 6-figure marketing budget and you’re Taylor Swift, then maybe). Rolling out great content consistently is essential to snowballing a fanbase, and staying top-of-mind with those familiar with your music will help maintain the following you’ve worked so hard to grow.

1) Consistently-released music turns cold listeners into warm fans.


It’s important to first understand that a casual listener and a fan are two very different things. Listeners are anyone who likes your music and will probably stream it for free, but isn’t that interested in who you are as an artist or person. Fans are committed listeners who not only love your music, but also follow you on social media and are fans of your persona or your project’s persona.

At the surface level, it’s easy to see why releasing and promoting a single each month would be beneficial to gaining new listeners. However, this consistent stream of content is much more important for nurturing listeners into fans. A fan is at least 100x more valuable than a listener, and that’s an underestimate.

In todays world of algorithms, content that is more interacted with gets driven to the top of the feed. Every platform wants their users to stay on that platform, so they spend an incredible amount of effort making sure each user sees content that is as relevant to them as possible. Listeners might like your posts, but fans comment. Fans want to interact with you.

Fans interact positively with your songs on Spotify. They pre-save, they don’t skip you song, they save it to their library, and maybe even add it to a personal playlist. All these little interactions lead Spotify to recommend your song to other users through Algorithmic Playlists because they think it will keep them on the app longer. All this without even mentioning that a single merch-purchase from a fan could be the profit equivalent of anywhere from 2,000-10,000 streams.

2) You can only pitch 1 song at a time for playlisting through Spotify for Artists.


Even though getting onto playlists is not always the end-all-be-all that some people make it out to be, it’s important to at least give your music a shot of getting a spot on an editorial. If you drop an album, you’ll only be able to pitch one song to Spotify and the rest won’t have the opportunity. Releasing those songs one at a time will give you many more opportunities overall, including Discover Weekly and Release Radar.

3) Monthly releases make it much easier to effectively manage a budget.


There are SO many reasons monthly releases make sense financially. The budget for an album can be overwhelming for the independent artist, and if you cheap out on things like production and mixing your music will suffer. Not only this but a lot of artists have to spend so much to front the cost for an album that they don’t have any budget left for marketing or PR. Based on your income, you can calculate how much you’re willing to spend on music each month and plan accordingly. You also give yourself the opportunity to adapt and learn from each release. Tweak your budget based on what works and what doesn’t.

4) You can have the best of both worlds.


Obviously there are plenty of perks to releasing an album that aren’t the same with singles.

  • You can sell CD’s and vinyl,

  • You can do more consistent branding,

  • Album specific merch

  • And the list goes on
 The hack for this that many artists are creating a compilation album.

Here’s what you do:

Release a song per month, for anywhere from 3-10 months. After that period is up and you have one song left, release a compilation album with all of those songs on it, plus one additional unreleased song or a “bonus track.” Could be a completely new song, or a special version of one of the other singles. (Think acoustic version/live version/demo/etc.). This is important so you’re giving your audience something new to listen to with the release, and so you have a song to pitch to Spotify Editorials.

When uploading the album to your distributor, make sure to use the same track titles, audio files, and ISRC codes as the singles. When the album goes live, your songs will retain their stream counts but will show up as both a single and a part of an album.

5) Giving yourself a deadline every month will keep you productive.


It’s usually better if you don’t give yourself an opportunity to second-guess yourself. SO much music goes unreleased because the artist didn’t think it was good enough, or kept changing their mind about production or lyrics. Now I’m not saying you should let the quality of your work suffer in order to hit a deadline, but staying proactive and ahead of schedule will put you in a better position to make good decisions with your music and release. There are very few instances where it’s actually better to hold back a song. Most of the time it’s best to just release, move forward, and use what you’ve learned to continue to create better and better music.

Comments

Post a Comment

Popular posts from this blog

Nashville Song Pitching Service (Song Shop)

Image
  It can be a challenge to find great songs to record as an artist without having the time and resources to invest in Nashville song pitching. It shouldn't have to cost you so much money or take up your precious free time though! On Nashville Song Licensing we believe that artists should be able to easily pitch songs they love via our online portal for a low price. Recording the right songs can help you to keep building your brand and earning revenue from music. As a Nashville song pitching service – we offer a very unique value proposition. We give artists access to thousands of Nashville's best new songs that are pitched directly to them instead of having to go through Nashville publishers or labels who claim copyrights and royalties. We start by allowing Nashville songwriters to pitch their songs directly to artists, writers, and music supervisors – we call them "clients." Nashville Song Licensing helps these clients find the best songs so they can retain 100%...
Read more

Song Pitching - Are you an artist looking for songs?

Image
Song Pitching - Are you an artist looking for songs? Attention all aspiring musicians and artists! Are you on the hunt for the perfect song to showcase your talent? Look no further than song pitching. This strategy allows you to find songs that perfectly fit your style, voice, and message. Whether you're a seasoned musician or just starting out, Song Pitching can be an invaluable tool in your creative arsenal. So sit back, grab a cup of coffee, and let's dive into the world of song pitching – who knows where it may take you! What is song pitching? If you're an artist looking for songs, song pitching may be a good option for you. Song pitching is the process of submitting songs to potential collaborators, publishers, and labels in the hopes of getting them to record or release your song. It can be a great way to get your music out there, and it can also help you build relationships with industry professionals. There are a few things to keep in mind when pitching your songs ...
Read more

The Art of Song Pitching: Understanding the Factors Beyond the Surface”

Image
Although   Song Pitching   may appear to be a straightforward process, there are several factors that come into play. Many writers have submitted what they believe to be their best songs and become disappointed when they receive no response or cut. Unfortunately, an artist or publisher is not interested in what you consider to be your best work, particularly if you are pitching to a mainstream artist. Ultimately, they are looking for songs that can sell. While it’s important to create original and unique music, it’s also essential to consider the commercial scene’s expectations. Stepping outside the box with your  Song Pitching  is acceptable, and it’s how music evolves. However, a pitch that doesn’t resonate with the target audience can harm your reputation as a songwriter. Importance of Researching the Artist before Pitching a Song Pitching a song to an artist without knowing their style, sound, and genre can be detrimental to a songwriter’s reputation. While it’s ...
Read more